A Producer Asks for Your Media Kit. What Do You Actually Send?

It usually arrives casually. A DM, an email through a friend, a comment that turns into a conversation: "Do you have a media kit you can send over?"

And then the scramble — screenshots, an old PDF, a link that goes to the wrong page. If that moment has ever caught you unprepared, this is the straight version of what that person is actually asking for, and what to send.

What they're really checking

A producer, a brand, a podcast booker — they're rarely just counting followers. They're checking whether you're workable: whether you communicate clearly, present yourself professionally, and make their job easier or harder. A clean media kit answers the question underneath the question: if we work with this person, will it go smoothly? Presentation, at this stage, matters more than raw numbers.

What a working media kit contains

One line on who you are. Not a bio, a positioning line: what you create, for whom, in what world. If it takes a paragraph, it isn't ready.

What you make. Your content lanes and formats — the things they could actually book or license. Be concrete: the categories you create in, the formats you deliver.

An honest audience snapshot, with a date. Your platforms and your real numbers, stated plainly, with the month you pulled them. Dated honest numbers read as professionalism. Inflated or undated numbers read as risk.

Your best work. Three to five pieces, chosen for the person receiving it — not your most-liked posts, your most relevant ones. Curation is the skill being judged.

Real collaborations, if you have them. Brands, shoots, or appearances that actually happened. If you don't have them yet, leave the section out entirely — an empty section costs you nothing, an invented one costs you everything.

How to book you. One contact method that you actually check, and what happens next when they use it. Whether you list rates or say "rates on request" is your call; either works when the rest is clean.

What not to send

A raw screenshot of your analytics. A forty-megabyte PDF that chokes their inbox. A link hub where your business inquiry sits next to everything else you've ever posted. And most importantly: your fan-facing page doing double duty as your business front. Those are two different audiences; give the professional one its own door.

The thirty-minute version

If you have nothing tonight, build this: one page. Your one-line positioning at the top. Your platforms and honest numbers, dated this month. Your three best pieces of work, linked. Your contact. That single page, sent within an hour of the ask, beats a beautiful kit sent four days later. Speed and clarity are the impression.

Where this is going

This exact moment — the inquiry, the scramble, the materials — is the problem we're building tools for. CB Pro, in development now, is a business workspace for independent creators: professional materials ready to send, inquiries organized, deliverables and follow-ups in one place, with your brand fully in your control. Join the list below and you'll hear the moment it opens.

Want to check the finished version before you send it? Score your media kit against the ten essentials.